Marketing Manager
- Drive business growth by crafting innovative marketing strategies and campaigns.
- Shape market trends and customer satisfaction through strategic product development.
- Collaborate with creative teams to launch impactful promotions and boost brand visibility.
💰 Earn $130K-$229K
📚 Bachelor Degree
Overview
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.Scoop
Excellent (Increasing by 5% or more)
Day-to-Day
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Best For You If...
YOU Like 💕
- Influencing or leading others
- Using data or completing tasks
You are skilled in 💫
- Active Listening
- Speaking
- Critical Thinking
- Reading Comprehension
- Social Perceptiveness
- Active Learning
You value 🙏
- Job security
- Accomplishing things
- Independence
- Working Conditions
- Having freedom
- Achievement
In Action
Want to see what it's like to be a Marketing Manager? We've curated a playlist for you to explore.
Marketing Manager
This short video gives an overview of what this career is all about.
Pathways to this Career
Here are few pathways you can take to become a Marketing Manager. Click on a pathway to learn more about it.
Workforce Development Program
A workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.📚 Training
Finish in 6 months - 2 years
Vocational School
A vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.📚 Training
Finish in 6 months - 2 years
Associate's Degree
An associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.📚 College
Finish in 2-3 years
Bachelor's Degree
A bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.📚 College
Finish in 4-5+ years
Hybrid College
A hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.📚 College
Finish in 2-5 years
Apprenticeship
An apprenticeship typically offers a combination of hands-on training and classroom instruction, leading to practical skills, industry-specific knowledge, and the potential for long-term employment in a specific trade or profession.📚 Paid Work
Finish in 2-5 years
Professional Upskilling
Professional upskilling typically results in acquiring new or enhanced skills and knowledge relevant to a participant's current job or desired career path, leading to improved job performance, opportunities for career advancement, and greater employability.📚 Training
Finish in 1 week - 3 months
