Explore This Path
Marketing Manager
- Drive business growth by crafting innovative marketing strategies and campaigns.
- Shape market trends and customer satisfaction through strategic product development.
- Collaborate with creative teams to launch impactful promotions and boost brand visibility.
What You’ll Do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Scoop
Minimum Education
Career Prospects
Training Time
Job Openings
Median Earnings
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Real Talk Reel
Want to see what it's like to be a Marketing Manager? We've curated a playlist for you to get a glimpse into a day in the life.
@cynthiamhuang
@fuzehrsolutions
@lillianzhang
@kaori.tachibana
Best For You If...
YOU Like 💕
- Influencing or leading others
- Using data or completing tasks
You are skilled in 💫
- Active Learning
- Active Listening
- Critical Thinking
- Reading Comprehension
- Social Perceptiveness
- Speaking
You value 🙏
- Accomplishing things
- Having freedom
- Job security
Deep Dive
Marketing Manager
Explore career pathways, key skills, and what each role has to offer.
Pathways to this Career
Learn about the education and training paths that can lead to this career — and what to expect from each one.
Workforce Development Program
Vocational School
Associate's Degree
Bachelor's Degree
Hybrid College
Apprenticeship
Professional Upskilling
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