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Marketing Specialist

Marketing Specialist

  • Ideal for those who love analyzing market trends and consumer behavior.
  • Drive business success by crafting impactful marketing strategies and campaigns.
  • Uncover insights to boost brand visibility and outshine competitors.
💰 Earn $62K-$130K
📚 Bachelor Degree

Overview

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Scoop

Minimum Education

Bachelor Degree

Career Prospects

Excellent (Increasing by 5% or more)

Training Time

2 to 4 years

Job Openings

88,500 in Total

Earnings

$83,090 Med. in CA

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Day-to-Day

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Best For You If...

YOU Like 💕

  • Influencing or leading others
  • Using data or completing tasks
  • Thinking and problem solving

You are skilled in 💫

  • Active Listening
  • Speaking
  • Critical Thinking
  • Reading Comprehension
  • Writing

You value 🙏

  • Having support
  • Job security
  • Accomplishing things
  • Support
  • Working Conditions
  • Achievement

In Action

Want to see what it's like to be a Marketing Specialist? We've curated a playlist for you to explore.

Marketing Specialist

This short video gives an overview of what this career is all about.

Pathways to this Career

Here are few pathways you can take to become a Marketing Specialist. Click on a pathway to learn more about it.

Workforce Development Program
A workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.
📚 Training
Finish in 6 months - 2 years
Vocational School
A vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.
📚 Training
Finish in 6 months - 2 years
Associate's Degree
An associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.
📚 College
Finish in 2-3 years
Bachelor's Degree
A bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.
📚 College
Finish in 4-5+ years
Hybrid College
A hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.
📚 College
Finish in 2-5 years
Professional Upskilling
Professional upskilling typically results in acquiring new or enhanced skills and knowledge relevant to a participant's current job or desired career path, leading to improved job performance, opportunities for career advancement, and greater employability.
📚 Training
Finish in 1 week - 3 months
Apprenticeship
An apprenticeship typically offers a combination of hands-on training and classroom instruction, leading to practical skills, industry-specific knowledge, and the potential for long-term employment in a specific trade or profession.
📚 Paid Work
Finish in 2-5 years

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