Overview

Scoop

Day-to-Day

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• Post and update content on the company's Web site and social media outlets.
• Write press releases or other media communications to promote clients.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Best For You If...

In Action

Want to see what it's like to be a Public Relations Specialist? We've curated a playlist for you to explore.

Public Relations Specialist

This short video gives an overview of what this career is all about.

Pathways to this Career

Here are few pathways you can take to become a Public Relations Specialist. Click on a pathway to learn more about it.

Associate's Degree

An associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.

📚 College

Finish in 2-3 years

Bachelor's Degree

A bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.

📚 College

Finish in 4-5+ years

Vocational School

A vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.

📚 Training

Finish in 6 months - 2 years

Learn More About The Industry

Administration & Sales

The primary activities of this group involve managing teams and projects, providing administrative support, and selling products or services.