Overview

Scoop

Day-to-Day

• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
• Vary language and tone of messages based on product and medium.
• Present drafts and ideas to clients.
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

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In Action

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Writer

This short video gives an overview of what this career is all about.

Pathways to this Career

Here are few pathways you can take to become a Writer. Click on a pathway to learn more about it.

Associate's Degree

An associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.

📚 College

Finish in 2-3 years

Bachelor's Degree

A bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.

📚 College

Finish in 4-5+ years

Learn More About The Industry

Arts Media & Performance

The primary activities of this group involve creating, producing, and promoting artistic and cultural works, facilitating entertainment and sports-related activities, and sharing news and information to audiences through various media platforms.