Explore This Path

Search Marketing Strategist

💰 Earn $64K-$135K

📚 Bachelor Degree

⏱️ 24–48 Month Training

📈 6.7% Job Growth

Boost online visibility and engagement using innovative search marketing strategies.
Drive business success by analyzing search data to optimize user experience.
Uncover user intent and enhance digital assets for impactful online presence.

What Search Marketing Strategists DoEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Participate in the development or implementation of online marketing strategy.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Search Marketing Strategists Education, Salary, and Growth

Minimum EducationBachelor Degree

Career ProspectsExcellent (Increasing by 5% or more)

Training Time2 to 4 years

Job Openings87,200 Annually

Median Earnings

$92,770 in California

$76,950 Nationally

$25K

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Only you can decide how much you need to earn — but knowing what it actually costs to live in your area can help. The Family Budget Calculator can guide you.

Is This Career Right For You?

YOU Like

Influencing or leading others
Thinking and problem solving
Using data or completing tasks

you value

Accomplishing things
Having freedom
Job security

you are skilled in

Speaking
Critical Thinking
Reading Comprehension
Active Listening
Writing
Persuasion

Go Deeper: Search Marketing Strategists Explained

Search Marketing StrategistExplore career pathways, key skills, and what each role has to offer.

How Do You Train for This Career?

Learn about the education and training paths that can lead to this career — and what to expect from each one.

Vocational SchoolA vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.

🎓 Skills-Focused

⏱️ Finish in 6 months - 2 years

Workforce Development ProgramA workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.

🎓 Skills-Focused

⏱️ Finish in 6 months - 2 years

Technology BootcampA technology bootcamp typically offers intensive training in specific tech skills, preparing participants for entry-level roles in the tech industry in a relatively short period of time.

🎓 Skills-Focused

⏱️ Finish in Less than a year

Bachelor's DegreeA bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.

🎓 College

⏱️ Finish in 4-5+ years

ApprenticeshipAn apprenticeship typically offers a combination of hands-on training and classroom instruction, leading to practical skills, industry-specific knowledge, and the potential for long-term employment in a specific trade or profession.

🎓 Paid Work

⏱️ Finish in 2-5 years

Associate's DegreeAn associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.

🎓 College

⏱️ Finish in 2-3 years

Professional UpskillingProfessional upskilling typically results in acquiring new or enhanced skills and knowledge relevant to a participant's current job or desired career path, leading to improved job performance, opportunities for career advancement, and greater employability.

🎓 Skills-Focused

⏱️ Finish in 1 week - 3 months

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